Research and development

Itely Hairfashion laboratories have used micro pigments that can adhere to the outer layers of the hair, deposit themselves between the cuticle and the outer layers of the hair cortex.
These pigments are direct definitives as no oxidizing processes are needed during their application (they do not need to be mixed with oxidizers as traditional dyes do) one must only respect application times.
The delicate formula is enriched with conditioning elements that add extra moisture, shine and silkiness.