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The latest trends in hair fashion are for pastel colors, light effects and natural lightening. These techniques are normally known as balayage. Women non longer wear traditional mèches.

Today they want a more natural look, as if the hair had been lightened by the sun. In order to meet this specific market demand, Itely Hairfashion created Sun Shades.


Argan Oil also known as “Desert Oil”, is produced by pressing the fruit of the Argan tree that grows in south western Morocco. Its extraordinary nourishing and restorative properties make it a precious ally for beautiful hair.

Jojoba Oil is rich in natural antioxidants, contains vitamin E and minerals that protect the hair shaft, hydrate it while also not impeding the action of the technical service, for impeccable results and splendid hair.

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